Sulei, vice president of Fuji Xerox China, changed

2022-07-26
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Non proportional stress, etc.

Su Lei, vice president of Fuji Xerox China: changing the rules of the game for printing consumables

Fuji Xerox shared the achievements and development strategy of Fuji Xerox's printer channel business with representatives of more than 300 dealers across the country at the 2013 printer channel conference and new product launch held today. At the meeting, Fuji Xerox also announced the launch of the dream printing solution and the first series of printers and multifunctional all-in-one machines with the functions of wireless printing and tensile Le cloud printing required for the breaking of Google heat sealing samples under tensile force. In addition, in terms of the late consumables of new products, Fuji Xerox launched the most competitive low-cost consumables package according to the different needs of Chinese users, After the meeting, Su Lei, vice president of Fuji Xerox (China) Co., Ltd./general manager of printer business unit, received an exclusive interview from the media

these problems are ignored by many operators. China's printer market is very unique, especially the laser printer. The low-end products are cheap, but the later consumables are relatively expensive. Users have no choice but to choose compatible consumables with low cost, which is contrary to the original intention of the printer manufacturers and forms a big contrast with the profit model of foreign markets. At today's new product launch, Fuji Xerox printer announced a 988 yuan genuine color toner consumables package. What is the significance of such a price strategy to Fuji Xerox

Su Lei, vice president of Fuji Xerox (China) Co., Ltd./general manager of the printer business unit, believes that there is a great difference between the Chinese market and the foreign market, which is mainly reflected in the connection rate of consumables. The connection rate of consumables in foreign markets is much higher than that in the Chinese market. For example, Fuji Xerox and Huipu, in the field of laser printers and inkjet printers, machines and consumables are automatically shut down; In terms of the proportion of sales when mobile parts reach the limit, the sales volume in foreign markets is usually much larger than that of machines. The lowest proportion is at least 2:1. Some countries can achieve 5:1. The turnover of a machine can bring a turnover of subsequent demand. While the gross profit of the machine is low, the profits of ink, toner and value-added services are relatively high. This is a common profit model in mature countries. Outsourcing services are popular in foreign countries, where machines are delivered and fees are charged by piece. Also, there is a strong knowledge protection system in foreign countries

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