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Scientific and technological innovation makes the packaging industry more "meaningful"

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core tip: in recent years, China's packaging industry has made great progress. From 2013 to 2017, the average annual compound growth rate of the packaging industry reached 16%

[China Packaging News] in recent years, China's packaging industry has made great progress. From 2013 to 2017, the average annual compound growth rate of the packaging industry reached 16%. However, there is a gap with developed countries in terms of variety, quality, new product R & D capacity and economic benefits. Industry experts believe that promoting the transformation and upgrading of the industry with technological innovation is the top priority of the future development of the industry -

packaging, as the carrier and protector of products, has become an important part of commodities. With the rise of cloud computing, mobile Internet, IOT and other technologies, the small packaging box not only has the relevant text and picture information for displaying products, but also can realize data collection, commodity traceability, anti-counterfeiting and whole process tracking through scanning, and can realize the interactive communication with consumers through augmented reality and other technologies... Scientific and technological innovation is leading the traditional packaging industry towards the road of transformation and upgrading. According to industry estimates, by the end of the 13th five year plan, the total output value of China's packaging industry is expected to reach 2.5 trillion yuan, with an average annual growth rate of 6.79%, of which the output value of paper packaging industry will exceed 900billion yuan

transformation and upgrading is imminent

"in the application field of the packaging industry, consumer goods are the most widely used downstream industry, and the packaging industry is closely related to the total retail sales of social consumer goods." Wang Huajun, chairman of Shenzhen Yutong Packaging Technology Co., Ltd., said. From 2013 to 2017, the compound annual growth rate of China's total retail sales of consumer goods exceeded 10%. In the same period, the compound annual growth rate of China's packaging industry was 16%. In the first half of 2017, the revenue of paper packaging enterprises above designated size increased by 14%, and the total profit increased by 14%

in terms of total amount, although China has become a big packaging country, there is a gap with developed countries in terms of variety, quality, new product research and development ability and economic benefits. According to the interview, on the one hand, there are problems in China's packaging industry, such as small enterprise scale, low-level repeated construction and low industrial concentration. At present, the industry is developing towards intensification. From the perspective of industrial layout, China's packaging industry has formed three industrial belts: the Pearl River Delta centered on Guangdong, the Yangtze River Delta centered on Shanghai and Jiangsu and Zhejiang, and the Bohai Rim region centered on Beijing and Tianjin. According to the list of China's top 100 printing enterprises published by the printing manager magazine over the years, the number of enterprises in the three major industrial belts among the top 100 enterprises has remained stable at about 70% throughout the year, and their sales account for nearly 80%

on the other hand, China's current packaging products still have few varieties, low quality and low technical content; The product structure is unreasonable, and the main high-end packaging equipment and raw and auxiliary materials are heavily dependent on imports; The investment in research and development of packaging science and technology is small, and the innovation ability from a few minutes to 10 hours is insufficient; Low recycling rate of packaging waste

looking at the history of China's packaging industry, it is not difficult to find that although many enterprises achieve technological innovation and obtain economic benefits through technological transformation, technology introduction and new product development, due to the lack of long-term sustainable independent innovation ability, once technological innovation is imitated by competitors, they will fall into trouble again. Wang Huajun believes that the key to promoting the development of China's packaging industry in the next few years or even longer is to timely form technological innovation capabilities, improve technological innovation mechanisms, and promote the transformation and upgrading of the industry

intelligent packaging is the general trend

at the end of 2016, the "13th five year plan" for the development of China's packaging industry issued by the China Packaging Federation clearly put forward four key points for the development of the packaging industry, namely, promoting the sustainable development of green packaging, promoting the in-depth development of safe packaging, promoting the rapid development of intelligent packaging, and promoting breakthroughs in key areas

the so-called smart packaging mainly refers to the use of two-dimensional codes, invisible watermarks, digital watermarks, dot matrix technology, RFID electronic tags, etc. to collect product information on product packaging through cloud computing, mobile Internet, IOT and other technologies, so as to build a smart IOT big data platform to realize product anti-counterfeiting, traceability, mobile marketing, brand promotion and other functions

in October 2017, as one of the initiators, Yutong technology, together with more than 40 enterprises and institutions, established the international printing electronics and intelligent packaging industry consortium, which is committed to promoting the development of international/domestic intelligent packaging industrialization and the implementation of applications. Through the integration of intelligent packaging industry chain resources and the collaborative development of typical applications of intelligent packaging, it will help promote the popularization, marketization and application standard development of intelligent packaging

thanks to the continuous development of intelligent technology, packaging no longer solely undertakes the single function of protecting goods, but has become a bridge for the interconnection of all things. The function and value of the packaging industry in the information age are being repositioned. "With packaging as the carrier, through digital and intelligent technical means, packaging visualization can be realized, which can help realize the visualization and efficiency of supply chain management." According to Wang Huajun, in recent years, Yutong technology has been committed to the scientific and technological innovation of intelligent packaging. Through the application of intelligent and digital technologies such as QR code, invisible watermark, TTI tag, intelligent sensor and Beidou global positioning, Yutong technology has collected information from multiple links of commodity circulation, built a smart IOT big data platform, turned packaging into a carrier of real interconnection of everything, and continuously enhanced the role of packaging in anti-counterfeiting traceability, intelligent positioning, information decision-making, consumer experience The added value of mobile marketing, brand publicity, cultural communication and other aspects lays a solid technical foundation for the visualization and efficient management of the supply chain

in May this year, with the assistance of Shiyan street, Bao'an District, Shenzhen, Yutong technology became the only sub venue of the 14th China (Shenzhen) international cultural industry expo organized by enterprises in Bao'an District, comprehensively displaying its intelligent packaging technologies including dot matrix, visual code, invisible code, including fully degradable plastic, pulp molding, environmental protection ink development and other environmental protection packaging products, including surface finishing A variety of new products have been developed in the field of new packaging materials such as microlens 3D printing and digital printing, which has attracted wide attention from all walks of life

green environmental protection towards the future

with the improvement of national environmental protection awareness and the gradual attention of the government, society and printing and packaging enterprises to environmental protection, with the help of scientific and technological innovation and intelligent development, green and environmental protection packaging will be the only way for printing and packaging enterprises to achieve sustainable development

in December 2016, the Ministry of industry and information technology and the Ministry of Commerce clearly proposed in the guiding opinions on accelerating the transformation and development of China's packaging industry that we should build an industrial technology innovation system around green packaging, safe packaging and intelligent packaging, and form a green production system covering the whole life cycle of packaging around cleaner production and green development

especially at present, driven by the rapid development of the logistics express industry, the massive use of disposable express packaging and non degradable sealing tape has brought a huge burden to the environment. According to statistics, China's express delivery business volume reached 40billion pieces in 2017, and the total length of the tape used for packaging express delivery can be 425 times around the equator of the earth, but the actual recovery rate of paperboard and plastic is less than 10%, and the overall recovery rate of packaging is less than 20%. Data show that in China's megacities, the increment of express packaging waste has accounted for 93% of the increment of domestic waste, and the figure in some large cities has also reached 85% to 90%

"focusing on the core elements of green packaging such as reduction, recycling and recycling, actively adopting appropriate packaging solutions that are material saving, easy to recycle, scientific and reasonable is the development direction of current packaging users and packaging enterprises." Wang Huajun believes that taking the express box as an example, the new non adhesive tape environmental protection anti-theft packaging carton developed by Yutong scientific and technological innovation not only does not need to be sealed with adhesive tape, but also can be easily packed in only 10 seconds. The fully enclosed individual believes that the verification regulation of the electronic universal testing machine is more practical and reasonable, and the box design increases its bearing pressure by 5 times, which can effectively reduce the damage to items during transportation

many industry experts said that in order to realize the sustainable development of the packaging industry, accelerate the research and development and innovation of new materials, and enhance the self innovation ability of packaging enterprises, developing new products with high-tech and applicable technologies is the top priority. Taking Yutong technology as an example, in terms of environmental protection packaging, the company has mature production technology of fresh-keeping packaging and 160000 tons of fully biodegradable plastic bags that synthetic resin is planned to replace imported products in 2018. Self developed biodegradable express plastic bags can be completely degraded within 6 months after being discarded, and can be widely used in tableware, shopping bags, express packaging bags and other types of products. Some packaged products have been widely used in fresh origin, fresh e-commerce, logistics e-commerce