The hottest Yili milk innovative products are favo

2022-09-22
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Yili milk's innovative products are favored by light chemical packaging in the new year.

release date: Source: China editor: Yu Jia browsing times: 2896 copyright and disclaimer

core tip: as a leading Chinese dairy enterprise ranking among the top eight dairy companies in the world and ranking first in Asia, Yili has always taken innovation as an important strategy to promote the development of the group. During the 19th CPC National Congress, Pan Gang, chairman of Yili, once again emphasized the importance of innovation. As an important product line of Yili, Yili milk has always adhered to and promoted the innovation and upgrading of products, so as to win more consumers' favor with products that better meet the nutritional needs of consumers

[China Packaging News] as a leading Chinese dairy enterprise ranking among the top eight dairy companies in the world and ranking first in Asia, Yili has always taken innovation as an important strategy to promote the development of the group. During the 19th CPC National Congress, Pan Gang, chairman of Yili, once again emphasized the importance of innovation. As an important product line of Yili, Yili milk has always adhered to and promoted the innovation and upgrading of products, so as to win more consumers' favor with products that better meet the nutritional needs of consumers

recently, Yili milk has innovatively launched the new Shuhua lactose free milk and the new product of glutinous rice, which is more red than black by visual inspection. It has achieved great success with its younger packaging and upgraded nutrition

it is reported that Yili Shuhua milk is an innovative product developed for people who are lactose intolerant. Academic circles have found that 80% of Asian adults lack lactase, and drinking milk will cause diarrhea, stomach distension and other discomfort reactions. The research and development of Yili Shuhua milk has solved this problem, so that people who are lactose intolerant can also enjoy the nutritional taste of milk. The nutrition and packaging of xinshuhua lactose free milk have been upgraded on the basis of the original product, and the milk protein content has been upgraded from 3.0g/100ml of the original product to 3.2g/100ml, with higher nutritional content and better absorption; Effectively reduce weight by 60% and create the world's first smiley face package, making the appearance more aesthetic. Ergonomic chamfers are added on both sides of the back of the package, and the top is designed as an inclined plane, which also makes the new Shuhua milk more comfortable to hold and easier to drink

new Shuhua lactose free milk has been popular since it was launched, and the first launch of the new product is also a burst of sales. On the day of tmall's debut, the new heavy red and black products, which can offset the increase in safety components and electronic components, drove the sales of Yili store to exceed 5.5 million, and the sales exceeded 120000 as of October 29

it is understood that in terms of nutrition, most grains are visually red. Red beans, red rice and peanuts are added into fragrant milk, while most grains are black beans, black rice and Zhi. At present, the company has stable customer resources. Hemp is added into fragrant milk, which retains the dual nutrition of grain and milk and becomes an artifact of "hunger resistance". On the package, the grain is more red in the eyes, and black in the front. Aiming at the social needs of young people, the positive energy copy and vivid expression of "piercing the heart" are printed on the package, which is easy to make consumers have emotional resonance

the innovative products of new Shuhua lactose free milk and more grains are red in the eyes. The first black innovative products not only enrich the product line of Yili milk and boost the overall sales growth of Yili milk, but also further improve consumer satisfaction by virtue of the characteristics that are more in line with consumer needs, once again showing the powerful power of innovation. In the future, Yili milk will also continue to move forward on the path of innovation, helping the brand develop better

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